Distribution and Marketing

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The business of managing other people's money begins by attracting it. In this report we assess the complexities of navigating China's bank-led retail distribution channel. Also included is an exploration of possible opportunities within the fast-growing market for fund-linked and white-label products that is being led by insurers and other institutional investors. Finally, the report considers the real prospects for alternative distribution models such as IFAs and on-line direct fund sales.

This report assists clients to:

  • Evaluate appropriate strategies to gain bank and retail shelf space
  • Identify bank and institutional opportunities outside the main national distributing channels
  • Assess the value and development of alternative marketing/distribution channels


For more information, please contact us at info@z-ben.com.

Please see the Sample below.